Indie/Electro Pop

I decided to gather a few photographs of the sort of artists I am looking to feature in my magazine. These artists fall into the catorgory of "Indie/Electro Pop".














From looking at these few images of the larger, more well known artists of the genre, I have found that they are quite creative to look at, which I like and find inspirational. The images convey quite a quirky fashionable feel which is quite arty. The images capture quite a simple feel, and quite alot of the time just feature the artist, or artists and their instrument. Another thing that I notice about images that are used is the bright use of colour, or the use of black and white.
The background is kept clear so this automatically makes the picture seem very simple, i like the simplicity as it focuses the attention onto the artist. The Focus point of alot of the pictures is the musical instrument. In the above pictures a keyboard is featured quite often, this is typical of the genre as keyboards are often used to get the right sound for the genre. However they are also seen as being "retro" wich is also a current trend that is quite popular at the minute, not only within music, but again, also in fashion.
These pictures have inspired me to think about the ways in which I would like to feature the cover artist on my own music magazine. I would like to draw on the fact that the imagery is kept very simple. There is use of bright colour, but contrasting maybe with a black and white image. And that the instrument is a main part of the photograph.



"Indie" culture/sterotype

The clothes that are worn could be described as "indie" which links in with fashion, but also comes hand in hand with the musical genre. For example, people who listen to the "indie" genre of music are usually expected to be labelled as "indie" themselves.

Sterotypically, people who are labelled, or label themselves as "Indie" dress in a certain way and listen to "Indie" music, and do social activities such as go to gigs, enjoy band music and are often described to be festival goers.

The age range of people that are put under this catorgory is generally younger teens, from about age 15 right through to mid 20's.

Indie has become quite popular in the last few years, as celebrities in the media are often described as being indie, due to the way they dress, the social activities they take part in, the music they listen to, and even their sense of humour.
The celebrities have been described as "Young London". As they generally live and work in London, wear typically "British" fashion clothes, and hang out in the trendiest clubs in London.
The sort of female stars that conform are the likes of Alexa Chung, Pixie Geldof, Peaches Geldof,Kelly Osbourne, Daisy Lowe, Agyness Deyn, Kate Moss.

Many of the younger fans of these people, who look up to and admire the ways in which these stars dress will be interested in the same sort of lifestyles. For example the music and the fashion.
I think it is important to realise that my magazine will feature an unsigned act, which will not be well known so it is crucial to advertise and promote the artist to the right audience.
I feel by styling the artist in a particular way, and dressing them in the sort of clothes that would appeal to the audience of this type of music and fashion scene, I will therfore attract the right audience towards the style of my magazine.